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The Burton Company
Barbara Burton, founder of The Burton Company

About

My name is Barbara.


For the past 20 years I have partnered with executives and managers on strategic visioning, cultural alignment, communication, and the integration of sustainability, the social, environmental, financial, and well-being bottom lines of a company. My earlier careers in journalism and nursing, along with training and certifications in visioning, sustainability, corporate culture, corporate reporting, metrics, and executive coaching, led me to a place where I can combine those skills in a coaching platform.

In today's uncertain environment, I work closely with executives to create resilient, sustainable, and innovative companies of the future. We are moving into a refined paradigm of business: new rules, new ways of operating and working, new avenues to profit, and a culture aligned by an engaged, dedicated workforce. I see us moving into newly defined roles that integrate body, mind, and spirit. Together we can build businesses that have a heart, are economically viable, and leave a lasting legacy.

Education and certifications

Two decades of study across leadership and sustainability


  • BS, Journalism, University of Maryland, College Park, MD
  • RN, Associate Degree, Florida Southwestern State College, Fort Myers, FL
  • Graduate, Social and Ethical Accountability, New Economics Foundation (AA-1000 stakeholder engagement standard), London, England
  • Advanced business courses in sustainability, globalization, and economic development, in the Netherlands, Denmark, and Spain
  • United Nations Conference on Women non-governmental organization speaker, Beijing, China
  • State of the World Forum participant on global issues, San Francisco, CA
  • Research study on the views of San Diego CEOs on corporate responsibility, with the University of San Diego School of Business
  • Strategic Visioning Trainer Certification, The Grove, San Francisco, CA
  • Global Reporting Initiative (GRI) Certification, San Diego, CA
  • Certified Executive Coach, Center for Advanced Coaching, Irvine, CA
  • Certification in Lifestyles, Leadership Impact, and Organizational Culture, Human Synergistics, Chicago, IL
  • Integral Leadership in Action conferences and advanced study, Austin, TX and Boulder, CO

Accreditations and standards

  • AA1000 AccountAbility standard
  • Center for Advanced Coaching
  • Global Reporting Initiative
  • Human Synergistics accreditation

From the National Association of Women Business Owners, Barbara was recognized as a 2015 Green Community Award Nominee and received a certificate of recognition from the California Legislature Assembly.

  • Barbara Burton speaking to a business audience
  • Barbara Burton leading a leadership workshop
  • Barbara Burton facilitating a corporate session
  • Barbara Burton presenting a visioning framework
  • Barbara Burton working with executives
  • Barbara Burton at a speaking engagement
“Leadership is looking inside. Today we are alone and together, and we are all self-leaders. Let's show each other how we can partner for good, share hope, and promote systems that unite and empower one another. Above all, what the world needs in its leaders today is calm compassion. Start with a heart for all, on a path for all, in a world for all.”
Barbara Burton

See the five-part coaching program or the clients Barbara has worked with.

Work with Barbara

Bring purpose to your leadership

Every engagement starts with a conversation about your company and the future you want to build.