Innovative Strategic Planning Strategies to help your company build its legacy
We work with executives to build a more profitable bottom line, create trust among all stakeholders, and design programs so companies can become environmental stewards. The Burton Company helps companies grow in a dynamic economy and maintain their competitive place in the marketplace. Tailored programs combine branding, sustainability training and communication strategies.
How do I leave a corporate legacy for people and the environment?
How do I include sustainability in our overall strategic planning session?
How do I begin a “green” or sustainable program in my company?
How do I measure my social and environmental programs?
How do I communicate my progress in my marketing/PR efforts?
How can I improve my relationships with my business partners employees and stakeholders?
Who are you?
Discovery Who are you and how do you want to be perceived? Does your brand create loyalty? Will it survive in tough economic times? The Burton Company visioning process assists companies in competitive positioning and brand reputation.
What is sustainability and why is it important?
Triple bottom line thinking Integrating triple bottom line thinking is really about solid business practices. It’s about making money, caring for society, and honoring the environment—the triple bottom line.
What do you want to communicate?
Your message Creating the message is taking the results of branding and your new or ongoing sustainability efforts and carving out the message. How will your business communicate this message?
Has your company embarked on a sustainability program?
What is Sustainability? A focus on the social, environmental and financial bottom lines.
Reducing environmental impacts? A deeper communication with your partners and stakeholders.
Reporting your triple bottom line results? Reporting more than profits - reporting your social and environmental impacts.
How to report? Look at the Global Reporting Initiative... New sustainability standards on the horizon.
Some Definitions of Sustainability
"Sustainable development is development that meets the needs of the present without compromising the ability of future generation to meet their own needs." The Brundtland Commission of the United Nations
"Sustainability requires the reconciliation of environmental, social and economic demands." 2005 World Summit